Larry Chiagouris
Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has served as an expert witness or consultant on a wide range of marketing and advertising issues at the federal and state court level or through consultation to Fortune 500 companies. Marketing and media expert with particular expertise related to intellectual property, media, branding and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well academic work at leading graduate schools of business. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest strategists and researchers. Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.
Experience in connection with several federal, state and county courts, multiple arbitration venues, the Trademark Trial and Appeal Board (TTAB) and the Consumer Financial Protection Bureau (CFPB) in the United States. Experience includes Canadian litigation in Ontario Superior Court of Justice. Have provided testimony in the form of trials, hearings and depositions on more than 70 occasions. Testimony has been provided to support litigation related to matters pertaining to class actions, social media applications, corrective advertising, consumer fraud, false adverting, materiality and intellectual property matters, defamation, misappropriation of likeness, trade secrets and business disputes, including cases related to legal issues associated with Lanham Act, Truth in Lending, Equal Credit Opportunity Act and Fair Housing Act, the Food and Drug Act, the Telephone Consumer Protection Act and the New Jersey Franchise Practices Act.
His services to law firms has resulted in his providing depositions and written declarations, affidavits, testimony and opinions on cases involving major companies, including Sprint, Coors Brewing, Avis and other important litigation.
Summary of litigation experience:
• Experience evenly divided between plaintiff and defendant engagements over 100 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants
Recent engagements have been conducted in collaboration with the following law firms:
Akerman
Akin Gump Strauss Hauer & Feld
Anthony Ostlund Baer & Louwagie, P.A.
Baker & McKenzie
Barr, Murman, Tonelli
Bennett, Bricklin & Saltzburg
Bilzin Sumberg Baena Price & Axelrod LLP
Buchanan Ingersoll & Rooney PC
Carroll, Burdick & McDonough LLP
Davis Wright Tremaine LLP
Day Pitney
DLA Piper
Dorsey Whitney
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Frankel & Abrams
Gibbons
Gordon Rees
Harrington, Ocko & Monk, LLP
Jackson Walker
Jenner Block
Kellogg, Huber, Hansen, Todd, Evans & Figel
Jones Day
Kitch Drutchas Wagner Valitutti & Sherbrook
Lackenbach Siegel LLP
Loeb & Loeb
McDonnell Boehnen Hulbert & Berghoff LLP
Nixon Peabody
Proskauer Rose
Ropers, Majeski, Kohn & Bentley
Russ August & Kabat
Samuel Hirsch & Associates
Seyfarth Shaw
Sheppard, Mullin, Richter & Hampton
Sidley Austin
Skousen Law
Stevens & Lee
Thomas, Thomas & Hafer
Vinson & Elkins, LLP
Vorys, Sater, Seymour and Pease
Wachtell, Lipton, Rosen & Katz
He is a former Member of the Board of Directors of the American Marketing Association and past Chairman of the Advertising Research Foundation. He has been responsible for work on behalf of leading companies, including AT&T, BellSouth, Campbell Soup, Kraft Foods, Miller Brewing, Peugeot, Pfizer, Prudential and Visa. Areas in which he has substantial expertise include:
Survey research
Copyright issues and claims
Fraud and misrepresentation
False and misleading advertising
Confusing communications
Market size estimation
Media claims
Anti-competitive behavior
Lanham act support
Trademark and trade dress infringement
Antitrust and market power issues
Class actions
Patent Litigation
Determination of liability and damages
Trade Secrets
He provides expert opinion on obtaining or evaluating market and marketing or survey research data as well as consumer behavior and consumer preference. He provides opinion on how people might behave or what they might do in a real or hypothetical situation. He currently teaches advanced advertising and marketing courses as a Professor of Marketing at Pace University in New York City. He has held senior executive marketing positions with Fortune 500 companies and at major advertising and PR agencies.
He received a B.S. in Economics, Magna cum Laude from New York University with special honors in Economics. He holds an M.B.A. in Industrial Psychology and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has lectured to or been published by a variety of organizations including the American Marketing Association, the Advertising Research Foundation, the Direct Marketing Association, the Public Relations Society and the Media Council.
- Advertising
- Computers
- Entertainment & Media
- Intellectual Property
- Internet
- Marketing
- Packaging
- Patents
- Public Opinion & Survey Research
- Statistics
- Trade Secrets
- Trademarks
- Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
- A: B.S., Economics, Magna Cum Laude, New York University;
M.B.A., Industrial Psychology, City Univerisity of New York, Bernard Baruch Graduate School of Business;
A.P.C., Marketing, New York University
MPhil., Business, City University of New York;
Ph.D., Business with a specialization in Marketing and Consumer Behavior, City University of New York;
Google Certification expected August 2017 - Q: Please list your affiliations or memberships in any professional and/or industry organizations:
- A: Advertising Reseach Foundation (Past Chairman)
American Marketing Association (Past President of New York Chapter and Former Member of the Board of Directors at the Natinal Level) - Q: Please list any teaching or speaking experience you have had, including subject matter:
- A: I am a tenured full professor at the Lubin School of Business, Pace University, New York City. In addition, I have spoken at more than 40 conferences sponsored by the American Marketing Association, the Advertising Research Foundation, Public Relations Society of America, the Direct Marketing Association, the Chicago Media Society and the Institute for Broadcasting
- Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
- A: No.
- Q: On how many occasions have you been retained as an expert?
- A: 6 times in the previous 12 months
- Q: For what area(s) of expertise have you been retained as an expert?
- A: Marketing, Advertising, False Advertising, Communications, Branding, Patent, Trademark and Copyright issues
- Q: In what percentage of your cases were you retained by the plaintiff?
- A: 45%
- Q: In what percentage of your cases were you retained by the defendant?
- A: 55%
- Q: On how many occasions have you had your deposition taken?
- A: On 30+ occasions
- Q: When was the last time you had your deposition taken?
- A: March 2017
- Q: On how many occasions have you been qualified by a court to give expert testimony?
- A: On 14 occasions
- Q: On how many occasions have you testified as an expert in court or before an arbitrator?
- A: On 14 occasions
- Q: For how many years have you worked with the legal industry as an expert?
- A: 30 years+
- Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
- A: Consulting, written opinions, reports, surveys, evaluations, estimates, declarations, affadavits
- Q: What is your hourly rate to consult with an attorney?
- A: Depends on the nature of the assignment, but no less than $550 per hour and no more than $600 per hour
- Q: What is your hourly rate to review documents?
- A: Depends on the nature of the assignment, but no less than $550 per hour and no more than $600 per hour
- Q: What is your hourly rate to provide deposition testimony?
- A: Depends on the nature of the assignment, but generally $600 per hour
- Q: What is your hourly rate to provide testimony at trial?
- A: Depends on the nature of the assignment, but generally $600 per hour
- Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
- A: In addition to the fees noted above, all out of pocket travel expenses are billed at cost
Available Upon Request.