Mr. Errol Schweizer
Austin, TX 78735
I am a leading retail merchandising, product development and brand strategy expert. I have nearly 30 years of retail, CPG and food service experience, including retail and CPG start-ups, emerging brands, and turnarounds. I was raised in The Bronx, New York, earned a Biology degree and I have leadership experience with Whole Foods, Patagonia, General Mills, Good Eggs and National Co-op Grocers. I launched hundreds of companies and dozens of new categories throughout my career and have been an innovator in plant-based, Non-GMO, Organic, pasture-raised and whole food supply chains.
I led Grocery merchandising for Whole Foods from 2009 until 2016, doubling sales to over $5 Billion annually on top of a 300BP margin gain. In 2023, NOSH recognized me as one of their top 50 food industry notables and Supermarket News has selected me as one of their Top 25 Retail Game Changers. I received the Hemp Industry Association Lifetime Achievement Award in 2019 for over 20 years of hemp and marijuana activism, including founding a campaign to overturn the Rockefeller Drug Laws as well as enabling the first domestic hemp cultivation in over 70 years.
I have experience in all areas of product development, including supply chain, food safety, packaging, ingredient sourcing, pricing strategy, promotions, E-commerce, marketing and distribution.
- Agricultural
- Corporate Governance
- Food
- Marketing
- Mergers & Acquisitions
- Retail Store Design & Operations
- Supply Chain
- Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
- A: BS, Biology, Binghamton '98.
- Q: Please list any teaching or speaking experience you have had, including subject matter:
- A: Selected Public Speaking Engagements on the food industry and food trends:
• 2023 National Cooperative Grocers Keynote
• 2023 Consumer Cooperative Management Keynote
• 2023 Supply Side West
• 2012, 2022 Yale University
• 2013 Hemp Industry Association
• 2014 Portland State University
• 2015 USDA Coexistence Conference
• 2016-2017 National Cooperative Grocers Panels
• 2016-2018 BevNet/NOSH
• 2016-2023 Natural Products Expos Panels
• 2017 Texas Organic Growers
• 2019-2022 Rice University
• 2019-2021 University of Texas-Austin, LBJ School
• 2019-2021 Farm and Ranch Freedom Alliance
• 2020 Organic and Non GMO Forum
• 2021 Stanford University
- Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
- A: No.
- Q: On how many occasions have you been retained as an expert?
- A: 1. Hanover vs Raison D'etre
- Q: For what area(s) of expertise have you been retained as an expert?
- A: Product development, grocery merchandising, private label, retail operations.
- Q: In what percentage of your cases were you retained by the plaintiff?
- A: 100%
- Q: On how many occasions have you had your deposition taken?
- A: 2
- Q: When was the last time you had your deposition taken?
- A: December 2024
- Q: On how many occasions have you been qualified by a court to give expert testimony?
- A: 1
- Q: For how many years have you worked with the legal industry as an expert?
- A: Just started.
- Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
- A: Grocery consulting, retail insights, product development, market analyses, category management.
- Q: What is your hourly rate to consult with an attorney?
- A: $500.00
- Q: What is your hourly rate to review documents?
- A: $500.00
- Q: What is your hourly rate to provide deposition testimony?
- A: $500.00
- Q: What is your hourly rate to provide testimony at trial?
- A: $500.00
- Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
- A: travel expenses.
Samuel Bruchey
Natalie Tsaturyan
ATTORNEY AT LAW
301 N. CAÑON DRIVE # 200 BEVERLY HILLS, CA 90210
TEL: (310) 246-0503 FAX: (310) 246-0380
EMAIL: NTSATURYAN@SHERNOFF.COM
WEB: WWW.SHERNOFF.COM