• Advertising
• Business
• Contracts
• Copyrights
• Distribution
• Entertainment & Media
• Franchising
• Intellectual Property
• International Business
• International Marketing
• Licensing
• Marketing
• Packaging
• Patents
• Printing & Publishing
• Public Opinion & Survey Research
• Retail Store Design & Operations
• Sales
• Trade Secrets
• Trademarks

Q: Please list your professional accreditations, degrees, licenses, and certificates granted:

A: SENIOR LECTURER/INSTRUCTOR, PRESENTER, ADJUNCT MARKETING FACULTY PROFESSOR 1975 - Present
For past 40 years, taught many business subjects including Marketing Management; Business Strategies Development, Execution and Implementation; Business Strategies for Entertainment and Communication Companies; Advertising; Promotion; Integrated Marketing (IMC) and others in the graduate and undergraduate programs at the following schools and/or departments:
University of Southern California (includes Marshall School of Business, USC Annenberg School for Communication and Journalism), Pepperdine University, California State University, Northridge (CSUN), Loyola Marymount University.

Frequent guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media;” UCLA School of Law; Orange Coast College; Pepperdine University (MBA program all five campuses and undergrad program at Seaver College; and in USC Marshall » Lloyd Greif Center for Entrepreneurial Studies program, and Marshall School of Business.

Have taught concurrently at University of Southern California (USC), Pepperdine and California State University, Northridge (CSUN).

Have conducted Marketing and Business Strategies Classes/Seminars/Webinars in USA, China, Hong Kong, Cuba and on the web. The classes, seminars and webinars:
· “Power “Londre’s Super Bowl LIII Ads Show & Tell, with the Nine P’s of Marketing, eight (8) elements of Promotion” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, both Capstone Advertising and Advertising Media classes, February 4 and 6, 2019
· “Is a Super Bowl TV Spot Worth $176,666 a Second? Options. What is Marketing? With 9P’s of Marketing, Targeting - “People,” Branding, Consumer Behavior, Promotion, Advertising, Global Experiences & Careers” presentation at Marketing Principles & Practices class (UCLA Extension), February 2019
· Judge, participant in jury review for Woodbury University’s School of Media, Culture & Design, Department of Graphic Design, GDES 450-Professional Practice, November 2018
· “Londre’s Insights & Observations in the Real World of Marketing’s 9P’s, Branding, Promotion & Advertising” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Capstone Advertising and Advertising Media class, October 2018
· “Adding Branding, Papa Johns, Bird/Lime, Facebook, Consumer Behavior, Targeting- “People” & More to my What is Marketing? Promotion? Advertising?” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media class, September 2018
· “What is Marketing? What is Advertising? With the Nine P’s of Marketing, Targeting - “People,” Branding, e-Commerce, Consumer Behavior, Promotion & Global Experiences/Examples” presentation at Advertising and e-Commerce Law, the Advertising Law Class 4065/E1 (Loyola Law School), August 2018
· “What is Marketing? With 9P’s of Marketing, Targeting - “People,” Branding, Consumer Behavior, Promotion, Advertising, Global Experiences & Careers” presentation at Marketing Principles & Practices class (UCLA Extension), July 2018
· “About Career, Marketing, Jobs, Common/Street Sense, Advertising, Communication, Targeting, People & Nine P’s of Marketing,” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Capstone Advertising and Advertising Media class, April 2018
· “Is A Super Bowl Spot Worth $168,333 A Second? An Analysis of the Eight Components of Promotion and the 9P’s of Marketing,” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Capstone Advertising and Advertising Media/Integrated Marketing Communication classes, February 2017
· “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,”
· “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011,”
· “Cuba: Insights, Keys and Observations in its Marketing and Advertising,”
· “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples,”
· Preparing upcoming “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices,” in Kuala Lumpur and Bangkok (2012).

EDUCATION:
Master of Business Administration - Marketing, University of Southern California, Los Angeles (Dean’s List) January, 1974
Bachelor of Science in Business Administration - Marketing, University of Southern California, Los Angeles (Dean’s List) May, 1971

ONGOING PROFESSIONAL DEVELOPMENT:
· “Legal Issues in Advertising/The Use of Cutting Edge Marketing and Advertising Techniques “Building Your Online Presence; Trends & Tactics” at Digital Growth Summit, November 2016
· “Drones/UAV: Unnamed Aerial Vehicles,“ TASA (CLE credit), October 2016
· “Legal Issues in Advertising/The Use of Cutting Edge Marketing and Advertising Techniques: How to Reduce Legal Risk,” thinkLA (CLE credit), September 2016
· Digital Growth Summit/Digital Outreach/Best Practices, May 2016
· University Venturing & Angel Summit, USC Marshall and Lloyd Grief Center for Entrepreneurial Studies, Fifth Annual, with UCLA Anderson, LMU, Pepperdine, California Lutheran, Chapman University, UCSB, UC Irvine and USC, May 2016
· PMP’s (Property Management Professionals) HOA Board Member Training Seminar, featuring Legal, Annual Budgets and Reserve Studies, April 2016
· USC Global Conference, “Innovations for a Rapidly Changing World,” Shanghai, China, 2015
· “Effective Expert Witness Testimony in Arbitration (FEWA),” November, 2015
· “Entertainment Matters: Brands and Branding in the Time of Clickbait,” USC Marshall Alumni Association program, September 2015
· Certified Forensic Litigation Consultant (CFLC)™, FEWA Professional, approved and granted, July 2015
· IAPP KnowledgeNet Los Angeles at Alston & Bird, “Thinking Outside the Cookie Jar, New Tools, Opportunities & Risks of Mobile Behavioral Tracking and Text Messaging (CLE credit), April 2015
· Community Emergency Response Team (CERT) Program: Educated about disaster preparedness for hazards that may impact their area and trained in basic disaster response skills, such as fire safety, light search and rescue, team organization and disaster medical operations, graduated June 2015
· Southwestern Law School’s Donald E. Biederman Entertainment and Media Law Institute Online Privacy Conference (7 hours, CLE credits), 2015
· FEWA (Forensic Expert Witness Association) Annual Conference, Courses and Symposium, April 2015
· Media Leader’s Social Media Bootcamp at LMU, 2012
· Online Behavioral Advertising: The US and EU Regulatory Regime, 2011
· TEDxUSC “Actions Speak Louder!” Conference, 2011
· Media Leader’s Twitter, Facebook and LinkedIn Bootcamp at LMU, 2011
· USC Teaching with Technology Conference: Collaborative Networks, 2010
· TEDxUSC "Ideas Empowered" Conference, 2010
· USC Global Conference, Taipei, Taiwan, 2009
· USC Teaching with Technology Conference: The Power of the Edge, 2009
· Media Morphosis, Evolving Media, 2009
· USC Global Conference, Tokyo, Japan, 2007
· USC Asia Conference, Pacific Rim Executive Education Program, Seoul, Republic of Korea, 2004
· USC Advanced Management Program, 1995
· USC Modern Marketing Program, 1994
· Town Hall Executive Series, "Leaders Talking to Leaders," 1989
· Claremont Graduate University’s Advanced Management Program, 1983

ARTICLES PUBLISHED; AUTHORED MARKETING, ADVERTISING, CREATIVE, MEDIA ARTICLES

Authored Business Section (front page) articles which appeared in the Los Angeles Daily News, on www.dailynews.com and on www.csun.edu/busecon/. Plus articles published in Advertising Age on internships, in ADWEEK on creativity and slogans, Advertising Club of Los Angeles Official Publication, AdLA., and in FEWA Newsletter.
· “How to Create a Marketing Strategy,” 08/28/09
· “Product Placement, a Big Part of Media,” 09/29/2009
· “Census is a Crucial Tool for Marketing,” 08/25/09
· “Precision Pays Off in Advertising Strategy” / “This Space for Rent,” 07/21/09
· “Develop a Game Plan for Pricing Decisions,” 06/02/09
· “Mother’s Day a Triumph of Marketing,” 05/05/09
· “Super Bowl Ads: Were They Worth the Millions” 02/02/09
· “Advertising Around the Globe Subject to Nip/Tuck/Enhance,” 01/13/09
· “Americans Still Count the Penny,” 11/11/08
· “2010 Census as a Marketing Resource,” October, 2009, Newsletter of FEWA, a Professional Association of Consultants Providing Expert Services

Q: Please list your affiliations or memberships in any professional and/or industry organizations:

A: AWARDS, ACKNOWLEDGMENTS:
· “Polished Apple” Award Recipient (2008 and 2006), honoring commitment to students at California State University, Northridge (CSUN)
· Nominated USC Parents Association Teaching and Mentoring Award (2006)
· Outstanding Citizen Award (1993), Los Angeles City Council ("There's Nothing Cool About Fireworks")
· Extraordinary Service Award (1993), Wilshire Chamber of Commerce
· Awards for Best Community Program (1991 & 1992), Publicity Club
· Award from California League of Cities (1991)
· Belding Award (1990), Advertising Club of Los Angeles
· PRSA Award (1990)
· Joseph Roos Community Service Award (1990), Public Relations Society of America

PROFESSIONAL ASSOCIATIONS:
· Board Director - Advertising Club of Los Angeles (1983 to 2006), member since 1975; Ad Club evolved into thinkLA, member (2006- present); included Belding Awards volunteer, Nominating Committee volunteer; Program Committee volunteer, “Five Business Books that Made a Difference” presentation, Ad Club Development Roundtable.
· Chairman, Advertising Club of Los Angeles, Summer Internship Program, plus helped create Minority Advertising Training (MAT) Program, 1983 – 2006
· Board Director/Tresurer/Executive Board Member/Member – AD RELIEF, formerly Advertising Industry Emergency Fund (AIEF), 1975 – Present
· Board Director/V.P. - Westwood Hills Homeowners Association (WHPOA), 2003 – 2012
· VP, Board of Director at Park Homes & Lofts HOA, 2012 to 2017
· Chair, 50th Anniversary Celebration of Westwood Hills (WHPOA) at W Hotel, 9/14-15, 2008
· Media Captain, Partnership for a Drug Free America
· Advisory Board of Directors, California Special Olympics, 1980-1984
· Member, thinkLA, evolved from Advertising Club of Los Angeles, 2006 – Present
· Beta Gamma Sigma, International, Lifetime member, since 1970
· Vice-president, board member of Playa Vista, California's PH&L Homeowner Group, 2013 to present
· Volunteer, Project Angel Food, Thanksgiving, 2010 and 2011
· Judge, Mobius Awards, International/Global Advertising Competition, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017
· Judge, thinkLA Interactive Awards/Advertising Competition, 2011
· Volunteer, Heal the Bay (part of USC Westside Alumni Group activities), August 2011
· Volunteer, thinkLA Presents CREATIVELA, 2011
· Committee Member, University of Southern California (USC) Class of 1971, 40th Reunion Program and Weekend Activities (2011)
· Committee Member, Loyola High School Class (LHS), Class of 1967, 45th Reunion Program (2011-2012); 50th Reunion, 2017
· Volunteer, USC Alumni Day of SCervice, 2011-2018, including “CFY’s “Powering a New Generation of Learning; Computers for Kids” program, in conjunction with USC Friends and Neighbors Service Day."

Q: Please list any teaching or speaking experience you have had, including subject matter:

A: Have conducted Marketing and Business Strategies Classes/Seminars/Workshops/Webinars in USA, China, Hong Kong, Cuba and on the web, including:
• “What’s New. Insights and Observations into the Real World of Marketing. Global Experiences. Prepare For Your Future. Find and Land a Job. The 9P’s of Marketing, “People,” (Targeting), Branding, Promotion, Clients, Agencies, Promotion, Advertising, Media. Common Sense v. Street Sense, Blunders.” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 375 (the Advertising Media) class, May 2024
• Judge, participant in jury review for 385 Advertising Copy and Art Strategies class at Pepperdine’s Seaver College, Business Administration, Communication Division, April 2024
• Three different classes (575 Capstone Advertising Campaign, 275 Introduction to Advertising and 385 Advertising Copy and Art Strategies), three different “Is There Value in SB Spots? How Ads Fit In? The Good, Bad and Ugly, ’24/XXIV/Super Bowl LVIII, Marketing and Advertising Lessons. The Taylor Swift Factor, For Better Decision-Making, Messaging & Campaigns, My Show and Tell. Involving You.” presentations at Pepperdine’s Seaver College, Business Administration, Communication Division, February 2024
• “New & Improved: It’s ‘24, Loyola Law School: What is Marketing? Promotion? Advertising? Smarter Insights about using the 9P’s of Marketing, Branding, “People-Targeting,” e-Commerce and Buying Behaviors: Global Experiences with 9P’s of Marketing” presentation at Advertising and eCommerce Law, the Advertising Law Class 4065/E1, Loyola Law School, January 2024
“Branding, The 9P’s of Marketing, Promotion & YOU” presentation to the Branding Entertainment and Media classes at Oxford High School, December 2023
• “Londre’s Insights and Observations into the Real World of Marketing. Global Experiences. Prepare For Your Future. Find and Land a Job. The 9P’s of Marketing, Targeting (“People”), Branding, Promotion, Clients, Agencies, Promotion, Advertising, Media. Common Sense v. Street Sense” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 375 (the Advertising Media) class, September 2023
• “Campaigns & Clients: It’s About You Being Better Prepared For Your Future. With The 9P’s of Marketing, Branding, Clients, Promotion, Advertising, Media, Presentations, Agencies and Clients. Londre’s Insights & Observations into the Real World…of Marketing, With Global Experiences” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 575 (the Advertising Campaigns, Advertising Capstone Course), September 2023
• “Being Better Prepared For Your Future. The 9P’s of Marketing, Branding, Clients, Promotion, Advertising, Media, Agencies, Clients. Londre’s Insights & Observations into the Real World of Marketing, With Global Experiences” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 375 (the Advertising Media) class, July 2023
• “Value? The Good, Bad and Ugly. ’23/XXIII/LVII, Marketing and Advertising Lessons. For Better Decision-Making, TV Spots for Super Bowl LVII. My Show and Tell. Involving You” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 575 (the Advertising Campaigns, Advertising Capstone Course), and the ADV 275 (Advertising and Media Course) classes, February 2023
• “It’s 2023, Loyola Law School: What is Marketing? Promotion? Advertising? Smarter Learning about the 9P’s of Marketing, Branding, “People-Targeting,” e-Commerce, Buying Behaviors, all without Zoom. Global Experiences with 9P’s of Marketing” presentation at Advertising and eCommerce Law, the Advertising Law Class 4065/E1, Loyola Law School, January 2023
• “Londre’s Insights into Global & the USA Marketplaces, With Business Experiences and the 9P’s of Marketing,” at Van Lang University, Faculty of Public Relations-Communications, Ho Chi Minh City, Vietnam, October 2022
• “It’s Almost 2023: Being Better Prepared For Your Future. The 9P’s of Marketing, Branding, Clients, Promotion, Advertising, Agencies. Londre’s Insights & Observations into the Real World…Of Marketing and Advertising, With Global Experiences” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 275 class, September 2022
• “Londre’s Insights Into Our Global Marketplaces, with Business Experiences and the 9P’s of Marketing” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 575 class (the Advertising Campaigns, Advertising Capstone Course), September 2022
• “For Your Marketing & Advertising Projects: The 9P’s © of Marketing: Real Insights, Strategies, Tactics, Plus a Little on Super Bowl LVI Ads” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 575 (the Advertising Campaigns, Advertising Capstone Course), February 2022
• “For 275: ’22/XXII/56/LVI Marketing and Advertising Lessons. For Better Decision-Making,
TV Spots for Super Bowl LVI. My Show and Tell. Involving You” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 275 class, February 2022

• “2022 is Close: Londre’s Insights, Strategies and Tactics in the Real World of MMA. Our Global & US Marketplaces, with Business Experiences, IMC and the 9P’s of Marketing (2007), with MMA --Marketing, Media and Advertising” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the 375.02 Advertising and Advertising Media class, October 2021
• “It’s Almost 2022: Being Better Prepared For Your Future. The 9P’s of Marketing, Branding, Clients, Promotion, Advertising, Agencies. Londre’s Insights & Observations into the
Real World” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media class, October 2021
• “We’re Live, Loyola Law School: What is Marketing? Advertising? Smart Learning About the 9P’s of Marketing: Branding, “People”-Targeting, e-Commerce, Buying Behaviors, Promotion,
without Zoom” presentation at Advertising and eCommerce Law, the Advertising Law Class 4065/E1, Loyola Law School, August 2021
• “In the Global & US Marketplace, with Business Experiences and the 9P’s of Marketing (2007): Londre’s Insights, Strategies and Tactics in the Real World of MMA-Marketing-Media-Advertising” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media classes, June 2021
• “Londre’s Insights, Strategies and Tactics in the Real World of MMA. Marketing and Advertising Lessons. For Better Decision-Making, Selected TV Spots of Super Bowl LV. My Show and Tell. Involving You” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media classes, February 15 and 17, 2021
• “What is Marketing? Advertising? Let’s Zoom with the 9P’s of Marketing: Branding, “People”-Targeting, e-Commerce, Buying Behaviors, Promotion, With Global Experiences and the Nine
P’s of Marketing” presentation at Advertising and eCommerce Law, the Advertising Law Class 4065/E1, Loyola Law School, September 2020
• “Be Better, More Marketable: Communications, Presentations, Jobs, Interviews. Your Brand and Your Resume,” at the BCOM 4350 Advanced Business Communication class, University of Texas, Dallas, September/October 2020
• “With the 9P’s of Marketing (2007), Global & US Experiences, Londre’s Insightful Gems into the Real World of MMA/Marketing. Media. Advertising” presentation at Pepperdine’s Seaver
College, Business Administration, Communication Division, the 375.02 Advertising and Advertising Media class, September 2020
• “Londre’s Insights into the Real World of Marketing. Zooming with the 9P’s of Marketing, Targeting (“People”) Ads & Media. Global and US Experiences with the Nine P’s of Marketing” presentation at MRKT 342 Media Marketing, School of Business, Woodbury University, September 2020
• “Presenting Super Bowl LIV TV Spots. Show and Tell. Evaluating the Spots: The Good, Bad, Ugly and Strange Ones,” at Pepperdine’s Seaver College, Business Administration, Communication Division, both Capstone Advertising and Advertising Media classes, February 2020
• “Involving You, UCLA. What is Marketing? Advertising? Branding? Promotion? With “People,” Potential Purchasers, Targeting, Consumer Behavior, Global Experiences & Careers” presentation at Marketing Principles & Practices class (UCLA Extension), January 2020
• Judge, participant in jury review for Woodbury University’s School of Media, Culture & Design, Department of Graphic Design, GDES 450-Professional Practice, December 2019
• Judge, Woodbury University’s School of Media, Culture & Design, Department of Graphic Design, GDES 492: Senior Showcase, Degree Project, Professional Practice, November 2019
“Londre’s Super Bowl LIII Ads Show & Tell, with the Nine P’s of Marketing, eight (8) elements of Promotion” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, both Capstone Advertising and Advertising Media classes, February 4 and 6, 2019
• “Is a Super Bowl TV Spot Worth $176,666 a Second? Options. What is Marketing? With 9P’s of Marketing, Targeting - “People,” Branding, Consumer Behavior, Promotion, Advertising, Global Experiences & Careers” presentation at Marketing Principles & Practices class (UCLA Extension), February 2019
• Judge, participant in jury review for Woodbury University’s School of Media, Culture & Design, Department of Graphic Design, GDES 450-Professional Practice, November 2018
• “Londre’s Insights & Observations in the Real World of Marketing’s 9P’s, Branding, Promotion & Advertising” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Capstone Advertising and Advertising Media class, October 2018
• “Adding Branding, Papa Johns, Bird/Lime, Facebook, Consumer Behavior, Targeting- “People” & More to my What is Marketing? Promotion? Advertising?” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media class, September 2018
• “What is Marketing? What is Advertising? With the Nine P’s of Marketing, Targeting - “People,” Branding, e-Commerce, Consumer Behavior, Promotion & Global Experiences/Examples” presentation at Advertising and e-Commerce Law, the Advertising Law Class 4065/E1 (Loyola Law School), August 2018
• “What is Marketing? With 9P’s of Marketing, Targeting - “People,” Branding, Consumer Behavior, Promotion, Advertising, Global Experiences & Careers” presentation at Marketing Principles & Practices class (UCLA Extension), July 2018
• “About Career, Marketing, Jobs, Common/Street Sense, Advertising, Communication, Targeting, People & Nine P’s of Marketing,” presentation at Pepperdine’s Seaver College,
• Business Administration, Communication Division, the Capstone Advertising and Advertising Media class, April 2018
• “Is A Super Bowl Spot Worth $168,333 A Second? An Analysis of the Eight Components of Promotion and the 9P’s of Marketing,” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Capstone Advertising and Advertising Media/Integrated Marketing Communication classes, February 2018
• PVPAL Election Presentation, “Meet the Candidates:” “It’s About Interest, Transparency, Security, Safety and Financial Responsibility,” October 2017
• “Bring it on: Nine P’s of Marketing; Finding and Landing a Job plus Good Ads and Bad Ads” Presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media class, September 2017
• “Update, Manage and Promote Your Expert Witness Practice for Maximum Impact,” FEWA (Forensic Expert Witness Association) Panel and Educational Training, April 2017
• “Evaluating Super Bowl LI Advertising, Spots and Promotion: Good and Bad Spots. The Challenges, With the Nine P’s of Marketing.” Presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media classes, February 2017
• “Understanding Marketing’s Nine P’s. Branding. Promotion’s Eight Elements. Advertising. With Global Examples” presentation at Pepperdine’s Seaver College, Business Administration, October, 2016
• USC’s “Inspire. Network. Connect.” Alumni Leadership Conference and Workshop, as featured speaker and panelist with “Demystifying Communications” presentation, September, 2016
• “Super Bowl 2016. The Best and Worst Ads. With 9P's of Marketing. What Worked and "It's Only Creative If It Sells." Pepperdine’s College of Business and their IMC class, plus Cerritos College’s Television Production class, 2016
• “Your eVitamins: Educate, Encourage. Engage, Energize, With the Nine P’s of Marketing,” Pepperdine’s College of Business, 2015
• “For Experts or Potential Experts: Marketing is Bigger Than Just Advertising, With the Nine P’s of Marketing” at FEWA (Forensic Expert Witness Association) Annual Conference, Courses and Symposium, Expert Witness Marketing & Business Development Summit, April 2015
• “Courting, Cross Selling and Cross Promoting: Pumping up the Pipeline in the Expert Witness Community” at FEWA (Forensic Expert Witness Association) meeting and panel, November 2014
• “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples” UCLA’s graduate class, Television & New Media: Business and Legal Issues, 2014
• Presenter of “Practical Business Insights into Marketing. It's More Than Just Advertising. Really, With The Nine P’s of Marketing” at the Westchester Rotary, October 2014
• “What You Don't Know About Marketing & Advertising Can Burn You,” sponsored by the Business Law Society at Southwestern School of Law, 2014
• USC Gould School of Law Alumni Association Speaker Series “Confusion between Marketing & Advertising: What difference does it make to Judges and Lawyers?” Approved State Bar of California, Continuing Legal Education (CLE) credit, April, 2014
• “Planning. Nine P’s of Marketing. Research. Good Ads, Bad Ads, Creativity & Sales.” Pepperdine’s College of Business and their IMC class, January, 2014
• “What Clients Expect or What Clients Should Expect From Their Agencies and Partners,” 2013


• “Effective Targeting with the Nine P’s for a Great 2014," for Growth Consultants & Leading Grow Wise Forums/STAR Business Consulting, Inc., Top Line Revenue Group, 2013
• “Getting an Interview. Landing a Job. Practical, Insightful, Timely Advice and Counsel,” for American Marketing Association (AMA), CSUN chapter, 2013
• “What is Marketing? What is Advertising? What is Promotion? What is Sales Promotion? With the Nine P’s of Marketing & More, “ for UCLA School of Law, 2013
• American Marketing Association (AMA) chapter presentation: “Marketing, Branding, Promotion, Advertising, Push & Pull, Integrated Communication & Global Examples,” 2012.
• “Cuba: Insights, Keys and Observations in its Marketing and Advertising” 2012
• “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011.” USC and Pepperdine, 2011
• “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices,” 2011
• “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples,” 2011 and 2010
• “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples.” USC, Pepperdine and CSUN, 2011, 2010 and 2009
• “Effective & Efficient Marketing, Strategies & Promotions,” California Small Business Success Conferences, May 2007
• “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies” seminar in Shanghai, China, 2004
• “Five Business Books that Made a Difference,” Ad Club of Los Angeles Development Roundtable, sponsored by Smart Money, 1997
• Program Presenter, Public Relations Society of America (PRSA) “Successful Strategies, Programs and Events for Non-Profits in the 90’s.” July 1990
• Non-Profits in the 90’s PIRATES (Public Service Directors) Presenter: “Where the Community Meets the Media: There’s Always Been a Part of Public Service in My Blood.” June 1990

Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)

A: None

Q: On how many occasions have you been retained as an expert?

A: 85+ times, plus many times as a consulting expert.

Q: For what area(s) of expertise have you been retained as an expert?

A: Expert Witness cases have involved: marketing, advertising, breach of contract, business practices, contracts, sponsorships, advertising violations, false advertising, trade libel, tradedress, media, trademark infringement, intellectual property, patents, usage of models, advertising agencies, trade secrets, client business practices, unfair advertising, deceptive advertising, violation of Lanham Act, unjust enrichment, trademarks at issue, comparative advertising/promotion, licensing, packaging, the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media.

Q: In what percentage of your cases were you retained by the plaintiff?

A: After working with several states and cities, plus governmental organizations and entities, approximately 55% as of mid 2024.

Q: In what percentage of your cases were you retained by the defendant?

A: Approximately 45% as of mid 2024

Q: On how many occasions have you had your deposition taken?

A: 50+, depositions, testifying in court or at arbitrations

Q: When was the last time you had your deposition taken?

A: Spring 2024

Q: On how many occasions have you been qualified by a court to give expert testimony?

A: Multiple times

Q: On how many occasions have you testified as an expert in court or before an arbitrator?

A: Nine

Q: For how many years have you worked with the legal industry as an expert?

A: 22+ years, since 2002

Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)

A: Consulting, preparing and writing declarations, marketing surveys, site inspections, investigations of marketing and advertising practices, writing of questions for counsel in the preparation of a deposition.

Q: What is your hourly rate to consult with an attorney?

A: Negotiable; willing to work with you and your client.

Q: What is your hourly rate to review documents?

A: Negotiable; willing to work with you and your client.

Q: What is your hourly rate to provide deposition testimony?

A: Negotiable; willing to work with you and your client.

Q: What is your hourly rate to provide testimony at trial?

A: Negotiable; willing to work with you and your client.

Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)

A: Negotiable; willing to work with you and your client.

Blumcraft of Pittsburgh, L.P., Plaintiff v. C.R. Lawrence, Inc., a/k/a CRL
Jurisdiction: United States District Court for the Central District of California
Worked with:
Bruce Gridley, State Bar No.57166
• Bruce Gridley, State Bar No. 57166: “Larry Londre was retained to analyze the economic impact of the improper images for the damages phase of the case. His report was one of the key reasons why the case settled prior to trial. His enthusiastic investigative efforts and innovative methods of calculating damage were invaluable to our success.” Settled in client’s favor in July 2003.

• Bruce Gridley, State Bar No. 57166: “In our case where the effect on the market of false claims of origin were made by the defendant, Larry Londre was called upon to investigate the impact of those claims. With innovative investigative techniques and a sophisticated understanding of the factors which influence consumers, Larry Londre developed data and an analytical approach for the identification of damages…. being able to convince our opponent to settle for an amount which exceeded our initial expectations.”