Ms. Patricia A. Yanes
Applied Marketing Science, Inc.
10 Mall Road
Burlington, MA 01803
Burlington, MA 01803
Office: 781-250-6322
Introduction
Expert witness for civil litigation with a specialty in conjoint analysis (discrete-choice methodologies) for class actions. Over a decade of experience leading research engagements in B2B and consumer markets as well as designing and executing high-stakes consumer litigation surveys and rebuttals for deceptive advertising, class action, and patent infringement cases.
Areas of Expertise
- Advertising
- Class Actions
- Lost Profits
- Marketing
- Public Opinion & Survey Research
- Statistics
Expert Background
- Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
- A: Master of Business Administration in Marketing from the McCallum Graduate School of Business at Bentley University. Bachelor of Science in Business Management with a concentration in Marketing and Finance from Boston College’s Carroll School of Management.
- Q: Please list your affiliations or memberships in any professional and/or industry organizations:
- A: American Association for Public Opinion Research (AAPOR), Institute for Operations Research and the Management Sciences (INFORMS), Insights Association, Women in Research (WIRe).
- Q: Please list any teaching or speaking experience you have had, including subject matter:
- A: I have guest lectured on discrete-choice methodologies at several institutions, including the MIT Sloan School of Management, the Boston University Questrom School of Business, and the Boston College Carroll School of Management, and have been a featured guest on multiple podcasts discussing these topics. I have also trained numerous organizations on how to conduct Voice of the Customer research and pricing strategy including conjoint analysis.
- Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
- A: No.
- Q: On how many occasions have you been retained as an expert?
- A: 4
- Q: In what percentage of your cases were you retained by the plaintiff?
- A: 100%
- Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
- A: Survey design, implementation and analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses.
- Q: What is your hourly rate to provide deposition testimony?
- A: $575
- Q: What is your hourly rate to provide testimony at trial?
- A: $575
- Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
- A: Deposition and trial testimony billed at hourly rate.
References
Available Upon Request